Beauty
Marc Jacobs
2019
Love
The Brief
To support the launch of the new Marc Jacobs Daisy Love perfume and to create a consumer facing, localised experiential campaign to identify ongoing opportunity
What We Did
The first event curated by Instagram Love. The Daisy Love Arcade was a 3 day experiential installation at Somerset House.
Votes used to create immersive gaming experiences, rewarded fans for engaging in the world of Daisy by giving the consumers the experience of incorporating a gamified sampling distribution strategy.
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17k Votes received in total
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33% Over set KPI’s for attendance
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15 Million Reach of campaign achieved
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72% Of content was earned
